Yesterday was World Population Day, an annual event to raise awareness of global population issues. This year, UNFPA, the United Nations Population Fund chose the day to kick off a yearlong push to improve investment in adolescent girls. Girls around the world face greater challenges than their male counterparts. Yet with the largest percentage of youth in history, we - as a global population - have a great opportunity to improve the future of humanity by improving the fortunes of girls around the world right now.
Sometimes you need to challenge your assumptions. That was exactly what UN Women was looking to do when they asked us to create Transform magazine. The Evaluation Office routinely audits UN Women activities, generating lengthy reports with analysis, insights and recommendations... that few people actually read. Looking to make the insightful, but dry, content more appealing to a broader audience, we created a newsstand-quality magazine, with a journalistic design.
When UN Women approached Ultravirgo to provide a visual and messaging system for the "Knowledge Gateway for Women's Economic Empowerment," they had a complex web site with a great mission: "dedicated to empowering women to achieve their full economic potential." However, the site was burdened with a long name and an uninspiring design. Launched in 2011, the Knowledge Gateway had been gaining passionate supporters, but lacked a brand vision.
We're proud to have recently added UN Women to our growing list of United Nations agency clients. We have some exciting projects in the works, but the first is this series of thematic icons. Honoring the 20th Anniversary of the landmark Beijing Declaration, each icon illustrates one of the twelve key critical areas of concern detailed in the document.