News. Healthcare

Three things from the Healthcare Experience Design Conference that I am still thinking about

By Patrick on 04/13/2012

At Ultravirgo, we have long been passionate about using our creative skills to improve health, and many of our favorite projects have been for clients in health-related industries. With this in mind, I headed up to the Healthcare Experience Design Conference in Boston a couple weeks ago to get more perspective on the issues at the intersection of design and healthcare. While most of our work is on the communication side - branding and design, rather than developing the experience itself* - our ever-growing interest in health has us constantly looking for new ways to use design to improve health.

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New Aging Conference

By Patrick on 10/27/2010

We recently had the pleasure of attending the groundbreaking New Aging Conference, which we had the opportunity to produce the branding and marketing materials for.

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Impact of Health Reform on Insurance Coverage

By Patrick on 03/23/2010

Looking to clarify the impact of health reform on insurance numbers, we decided to explain it in a way that we could understand. So we made a graphic.

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Health Portfolio

By Patrick on 01/14/2010

We just received a shipment from the printer with our 2010 Portfolio of projects for Health industry clients. With 44 pages packed with photos of some of our greatest work for clients in the healthcare, pharmaceutical and related industries, it's a great feeling to look back and see the breadth of projects we have produced over the last few years. With clients ranging from BlueCross BlueShield to Virgil, an innovative nursing home in Los Angeles, we have learned a lot of interesting insights, love working on health projects, and are really looking forward to what 2010 has in store. If you are in a health industry and would like a copy of the book, drop us a line.

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Elder Care Education booklet

By Patrick on 12/ 3/2009

Here at UltraVirgo, in addition to branding and marketing, we really like developing materials that provide real educational content, especially related to health. With this in mind, we have developed a great resource for anyone with aging loved ones. This Family Education booklet for Virgil Skilled Nursing Center in Los Angeles provides a wealth of resources, including answers to common questions about aging, in-depth info about common conditions and how to help, and a lengthy glossary of medical terms. If you have an aging loved one and would like a copy, drop us a line, and we'll get one to you.

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TEDMED

By Patrick on 10/28/2009

Some intriguing ideas coming out of the TEDMED conference. Like Intel's Eric Dishman's call for healthcare to make the shift from the mainframe (hospital) to personal (home). Follow the stream of tweets.

Update: Eric's summary/critique of the conference.

Virgil Holding Page

By Patrick on 04/ 2/2009

We've been working overtime on a complete branding package for the Virgil nursing home in Los Angeles. And the first web page is now public. It's just a holding page for the moment, but we're working furiously on the full public site. Keep on eye on this facility. They're just getting started with a visionary new management and an innovative team of affiliates, and are reshaping the elder care industry. If you're interested in getting notified when the full web site is live, just sign up on the holding page, or contact us and we'll keep you in the loop on progress throughout.

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Transforming the Nursing Home

By Patrick on 03/ 2/2009

I just got back from reviewing midterm research projects at a seminar at UPenn about Transforming the Nursing Home. There is a large number of organizations and facilities that are rethinking elder care, such as the Green House and (taking an entirely different tack) Kildegaarden in Denmark. All (okay maybe not all) of which will be informing the New Nursing Home we are branding in LA. Stay tuned.