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News. brochures

From whale oil to biofuels, with a ribbon

By Patrick on 06/28/2012
We are currently rolling out a complete visual branding system for Sprague, a 142-year-old energy company based in Portsmouth, New Hampshire. The impetus for the rebranding was operational: Sprague is separating into two companies for regulatory reasons, offering similar products and services aimed at separate markets. With an array of products (including diesel, jet fuels, natural gas and biofuels, as well as material handling services at 15 ports), potential for customer confusion about the new entities drove the strong need to develop a comprehensive brand. The challenge was to create a visual system that would unite the separate companies while clarifying the overlapping offerings of each. 
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New Aging Conference

By Patrick on 02/15/2010
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We just launched the initial materials for the New Aging Conference organized by the University of Pennsylvania and our good friend Matthias Hollwich of HWKN and Architizer fame. Assembling a world-class roster of provocative speakers from various industries, and culminating in a manifesto to reinvigorate the industry, it aspires to spark a new era of elder care. With that in mind, we developed a logo that imagines a "New & Improved!" aging experience and asked participants to imagine " How do you want to live when you are old?" through the brochure and web site. All with the goal of getting society to think beyond the current options; to imagine - and create - our own better future.
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Elder Care Education booklet

By Patrick on 12/ 3/2009
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Here at UltraVirgo, in addition to branding and marketing, we really like developing materials that provide real educational content, especially related to health. With this in mind, we have developed a great resource for anyone with aging loved ones. This Family Education booklet for Virgil Skilled Nursing Center in Los Angeles provides a wealth of resources, including answers to common questions about aging, in-depth info about common conditions and how to help, and a lengthy glossary of medical terms. If you have an aging loved one and would like a copy, drop us a line, and we'll get one to you.
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CoreNet Orlando

By Patrick on 07/30/2008
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Just got some printed samples for our latest print piece for CoreNet's Orlando conference. I'm not sure if the photo does the orange justice. It's hot. Like Orlando in August hot.
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