<?xml version="1.0" encoding="utf-8"?>
<feed xmlns="http://www.w3.org/2005/Atom">
    <title>Creative/Analysis</title>
    <link rel="alternate" type="text/html" href="http://www.ultravirgo.com/creativeanalysis/" />
    <link rel="self" type="application/atom+xml" href="http://www.ultravirgo.com/creativeanalysis/atom.xml" />
    <id>tag:www.ultravirgo.com,2008-05-19:/creativeanalysis//1</id>
    <updated>2010-07-28T14:10:44Z</updated>
    <subtitle>Keep up to date with these insights into the artistry and logic of our studio.
</subtitle>
    <generator uri="http://www.sixapart.com/movabletype/">Movable Type Personal 4.1</generator>

<entry>
    <title>Apple Battery recharger</title>
    <id>tag:www.ultravirgo.com,2010:/creativeanalysis//1.77</id>

    <published>2010-07-28T13:47:18Z</published>
    <updated>2010-07-28T14:10:44Z</updated>

    <summary><![CDATA[I'd like to think that one of Apple's biggest announcements recently is one of the smallest, most overlooked ones.&nbsp;I'm loving that they just came out with a well-thought-out AA battery charging system. Not that I need a new one. But Apple has a way of making rabid fanboys out of even the simplest things. If they can successfully make rechargeable batteries seem cool to the tech set - like they do with almost everything they touch - it could be one of the best things they have ever done for the environment.]]></summary>
    <author>
        <name>Patrick</name>
        
    </author>
    
        <category term="Popular Culture" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Things We Like" scheme="http://www.sixapart.com/ns/types#category" />
    
    
    <content type="html" xml:lang="en" xml:base="http://www.ultravirgo.com/creativeanalysis/">
        <![CDATA[I'd like to think that one of Apple's biggest announcements recently is one of the smallest, most overlooked ones.&nbsp;I'm loving that they just came out with a well-thought-out <a href="http://bit.ly/bPnn2N" target="_blank">AA battery charging system</a>. Not that I need a new one. But Apple has a way of making rabid fanboys out of even the simplest things. If they can successfully make rechargeable batteries seem cool to the tech set - like they do with <i>almost</i> everything they touch - it could be one of the best things they have ever done for the environment.]]>
        
    </content>
</entry>

<entry>
    <title>Legolas web site</title>
    <id>tag:www.ultravirgo.com,2010:/creativeanalysis//1.76</id>

    <published>2010-07-19T22:43:34Z</published>
    <updated>2010-07-19T23:09:06Z</updated>

    <summary>Since designing &quot;green&quot; is all the rage, we just launched our greenest web site yet for Legolas Media. It includes kelly, hunter, lime and mint. Not to mention our favorite: chartreuse.</summary>
    <author>
        <name>Patrick</name>
        
    </author>
    
        <category term="Current Projects" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Design" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="UVC Clients" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="What We&apos;re Doing" scheme="http://www.sixapart.com/ns/types#category" />
    
    
    <content type="html" xml:lang="en" xml:base="http://www.ultravirgo.com/creativeanalysis/">
        <![CDATA[Since designing "green" is all the rage, we just launched <a href="http://www.bit.ly/cXsSEg" target="_blank">our greenest web site yet for <b>Legolas Media</b></a>. It includes kelly, hunter, lime and mint. Not to mention our favorite: <a href="http://bit.ly/agMbmJ" target="_blank">chartreuse</a>.]]>
        
    </content>
</entry>

<entry>
    <title>New Aging</title>
    <id>tag:www.ultravirgo.com,2010:/creativeanalysis//1.75</id>

    <published>2010-07-13T22:49:37Z</published>
    <updated>2010-07-13T23:11:21Z</updated>

    <summary>We&apos;ve been doing a lot of work lately gearing up for the New Aging Conference at UPenn in October (including the web site and this brochure). But I really love what the UPenn students did with these makeover videos: Aging 60 years in 60 seconds.</summary>
    <author>
        <name>Patrick</name>
        
    </author>
    
        <category term="Current Projects" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Design" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Things We Like" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="UVC Clients" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="What We&apos;re Doing" scheme="http://www.sixapart.com/ns/types#category" />
    
    
    <content type="html" xml:lang="en" xml:base="http://www.ultravirgo.com/creativeanalysis/">
        <![CDATA[We've been doing a lot of work lately gearing up for the New Aging Conference at UPenn in October (including the <a href="http://www.new-aging.com" target="_blank">web site</a> and <a href="http://www.ultravirgo.com/pics/newaging_howlive.jpg" target="_blank">this</a> <a href="http://www.ultravirgo.com/pics/newaging_inside.jpg" target="_blank">brochure</a>). But I really love what the UPenn students did with these makeover videos: <a href="http://bit.ly/9eXukv" target="_blank">Aging 60 years in 60 seconds.</a>]]>
        
    </content>
</entry>

<entry>
    <title>Graphis</title>
    <id>tag:www.ultravirgo.com,2010:/creativeanalysis//1.74</id>

    <published>2010-05-24T15:59:19Z</published>
    <updated>2010-05-24T18:00:13Z</updated>

    <summary><![CDATA[I was Googling myself recently. While I failed to find a copywriter looking for work, what I did uncover is even better. Apparently an Annual Report we did was included in the&nbsp;2005&nbsp;Graphis Annual Reports book (anyone have a copy?). It's always nice to find prestigious international awards that you didn't even know you had won! Also, related, the swatchbook set we did for MyBlinds and DMD Insight recently won an American Package Design Award.]]></summary>
    <author>
        <name>Patrick</name>
        
    </author>
    
        <category term="UVC News" scheme="http://www.sixapart.com/ns/types#category" />
    
    
    <content type="html" xml:lang="en" xml:base="http://www.ultravirgo.com/creativeanalysis/">
        <![CDATA[I was Googling myself recently. While I failed to find a <a href="http://mashable.com/2010/05/13/job-google-ad-words/" target="_blank">copywriter looking for work</a>, what I did uncover is even better. Apparently an Annual Report we did was included in the&nbsp;2005&nbsp;<i>Graphis</i> Annual Reports book (anyone have a copy?). It's always nice to find prestigious international awards that you didn't even know you had won! Also, related, the swatchbook set we did for MyBlinds and DMD Insight recently won an <a href="http://www.gdusa.com/issue_2010/03_mar/feature/winners/types/pop.php" target="_blank">American Package Design Award</a>.]]>
        
    </content>
</entry>

<entry>
    <title>C+C Wedding</title>
    <id>tag:www.ultravirgo.com,2010:/creativeanalysis//1.73</id>

    <published>2010-04-01T15:56:43Z</published>
    <updated>2010-05-20T20:41:32Z</updated>

    <summary>I just received the invitation to my sister&apos;s wedding, which we of course lovingly designed - complete with bright colors, clear foil stamping, and diecut logo. Sure, most weddings don&apos;t need a logo, but when the couple&apos;s first initials can be combined to evoke an infinity symbol, it makes the perfect graphic to represent the rest of their lives together.</summary>
    <author>
        <name>Patrick</name>
        
    </author>
    
    
    <content type="html" xml:lang="en" xml:base="http://www.ultravirgo.com/creativeanalysis/">
        <![CDATA[I just received the invitation to my sister's wedding, which we of course lovingly designed - complete with <a href="http://www.ultravirgo.com/pics/c+c_inside.jpg" target="_blank">bright colors</a>, <a href="http://www.ultravirgo.com/pics/c+c_rsvp.jpg" target="_blank">clear foil stamping</a>, and <a href="http://www.ultravirgo.com/pics/c+c_cover.jpg" target="_blank">diecut logo</a>. Sure, most weddings don't need a logo, but when the couple's first initials can be combined to evoke an infinity symbol, it makes the perfect graphic to represent the rest of their lives together.]]>
        
    </content>
</entry>

<entry>
    <title>Impact of Health Reform on Insurance Coverage</title>
    <id>tag:www.ultravirgo.com,2010:/creativeanalysis//1.72</id>

    <published>2010-03-23T16:08:46Z</published>
    <updated>2010-03-23T16:11:19Z</updated>

    <summary>Looking to clarify the impact of health reform on insurance numbers, we created this quick graphic.</summary>
    <author>
        <name>Patrick</name>
        
    </author>
    
    
    <content type="html" xml:lang="en" xml:base="http://www.ultravirgo.com/creativeanalysis/">
        <![CDATA[Looking to clarify the <a href="http://www.ultravirgo.com/pics/healthreform.html" target="_blank">impact of health reform on insurance numbers</a>, we created this quick graphic.]]>
        
    </content>
</entry>

<entry>
    <title>New Aging Conference</title>
    <id>tag:www.ultravirgo.com,2010:/creativeanalysis//1.71</id>

    <published>2010-02-15T16:07:24Z</published>
    <updated>2010-02-15T16:47:42Z</updated>

    <summary><![CDATA[We just launched the initial materials for the New Aging Conference organized by the University of Pennsylvania and our good friend Matthias Hollwich of HWKN and Architizer fame. Assembling a world-class roster of provocative speakers from various industries, and culminating in a manifesto to reinvigorate the industry, it aspires to spark a new era of elder care. With that in mind, we developed a logo that imagines a "New &amp; Improved!" aging experience and asked participants to imagine "How do you want to live when you are old?" through&nbsp;the&nbsp;brochure&nbsp;and&nbsp;web site. All with the goal of getting society to think beyond the current options; to imagine - and create - our own better future.]]></summary>
    <author>
        <name>Patrick</name>
        
    </author>
    
        <category term="Branding" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Current Projects" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Design" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="UVC Clients" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="What We&apos;re Doing" scheme="http://www.sixapart.com/ns/types#category" />
    
    
    <content type="html" xml:lang="en" xml:base="http://www.ultravirgo.com/creativeanalysis/">
        <![CDATA[We just launched the initial materials for the <b><a href="http://www.new-aging.com" target="_blank">New Aging Conference</a></b> organized by the University of Pennsylvania and our good friend <a href="http://www.hollwich.com" target="_blank">Matthias Hollwich</a> of <a href="http://www.hwkn.com" target="_blank">HWKN</a> and <a href="http://www.architizer.com" target="_blank">Architizer</a> fame. Assembling a world-class roster of provocative speakers from various industries, and culminating in a manifesto to reinvigorate the industry, it aspires to spark a new era of elder care. With that in mind, we developed a <a href="http://www.ultravirgo.com/pics/newaging_logo.jpg" target="_blank">logo</a> that imagines a "New &amp; Improved!" aging experience and asked participants to imagine "<i><a href="http://www.ultravirgo.com/pics/newaging_howlive.jpg" target="_blank">How do you want to live when you are old?</a></i>" through&nbsp;the&nbsp;<a href="http://www.ultravirgo.com/pics/newaging_inside.jpg" style="text-decoration: underline; " target="_blank">brochure</a>&nbsp;and&nbsp;<a href="http://www.new-aging.com" style="text-decoration: underline; " target="_blank">web site</a>. All with the goal of getting society to think beyond the current options; to imagine - and create - our own better future.]]>
        
    </content>
</entry>

<entry>
    <title>Health Portfolio</title>
    <id>tag:www.ultravirgo.com,2010:/creativeanalysis//1.70</id>

    <published>2010-01-14T15:10:21Z</published>
    <updated>2010-01-14T19:45:27Z</updated>

    <summary><![CDATA[We just received a shipment from the printer with our 2010 Portfolio&nbsp;of projects for Health industry clients. With 44 pages packed with photos of some of our greatest work for clients in the healthcare, pharmaceutical and related industries, it's a great feeling to look back and see the breadth of projects we have produced over the last few years. With clients ranging from BlueCross BlueShield to an innovative nursing home  in Los Angeles, we have learned a lot of interesting insights, love working on health projects, and are really looking forward to what 2010 has in store. If you are in a health industry and would like a copy of the book, drop us a line.]]></summary>
    <author>
        <name>Patrick</name>
        
    </author>
    
        <category term="Design" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="UVC Clients" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="UVC News" scheme="http://www.sixapart.com/ns/types#category" />
    
    
    <content type="html" xml:lang="en" xml:base="http://www.ultravirgo.com/creativeanalysis/">
        <![CDATA[We just received a shipment from the printer with our <a href="http://www.ultravirgo.com/pics/health10_cover.jpg" target="_blank"><b>2010 Portfolio</b></a>&nbsp;of projects for Health industry clients. With 44 pages packed with photos of some of our greatest work for clients in the healthcare, pharmaceutical and related industries, it's a great feeling to look back and see the breadth of projects we have produced over the last few years. With clients ranging from <a href="http://www.ultravirgo.com/pics/health10_bcbs.jpg" target="_blank">BlueCross BlueShield</a> to an innovative <a href="http://www.ultravirgo.com/pics/health10_virgil.jpg" target="_blank">nursing home  in Los Angeles</a>, we have learned a lot of interesting insights, <a href="http://www.ultravirgo.com/pics/health10_spread.jpg" target="_blank">love working on health projects</a>, and are really looking forward to what 2010 has in store. If you are in a health industry and would like a copy of the book, <a href="mailto:creative@ultravirgo.com?subject=Please send me a copy of the UltraVirgo Creative Health Portfolio">drop us a line</a>.]]>
        
    </content>
</entry>

<entry>
    <title>New Aging</title>
    <id>tag:www.ultravirgo.com,2010:/creativeanalysis//1.69</id>

    <published>2010-01-05T17:25:05Z</published>
    <updated>2010-01-05T17:34:02Z</updated>

    <summary>We&apos;ve been busy at work on a number of projects for the elder care industry. One of the most interesting is the upcoming New Aging Conference in April, put together by our friends at UPenn. Examining Architecture and Aging, it will present exciting advances in the industry and hopes to develop a manifesto for the future of elder care. We just put up a holding page for the web site, and have some exciting materials in the works.</summary>
    <author>
        <name>Patrick</name>
        
    </author>
    
        <category term="Branding" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Current Projects" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Design" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="UVC Clients" scheme="http://www.sixapart.com/ns/types#category" />
    
    
    <content type="html" xml:lang="en" xml:base="http://www.ultravirgo.com/creativeanalysis/">
        <![CDATA[We've been busy at work on a number of projects for the elder care industry. One of the most interesting is the upcoming New Aging Conference in April, put together by our friends at UPenn. Examining Architecture and Aging, it will present exciting advances in the industry and hopes to develop a manifesto for the future of elder care. We just put up a <a href="http://www.new-aging.com/" target="_blank">holding page</a> for the web site, and have some exciting materials in the works.]]>
        
    </content>
</entry>

<entry>
    <title>Elder Care Education booklet</title>
    <id>tag:www.ultravirgo.com,2009:/creativeanalysis//1.68</id>

    <published>2009-12-03T16:23:50Z</published>
    <updated>2009-12-03T17:02:11Z</updated>

    <summary><![CDATA[Here at UltraVirgo, in addition to branding and marketing, we really like developing materials that provide real educational content, especially related to health. With this in mind, we have developed a great resource for anyone with aging loved ones. This Family Education booklet for&nbsp;Virgil Skilled Nursing Center in Los Angeles provides a wealth of resources, including answers to common questions about aging, in-depth info about common conditions and how to help, and a lengthy glossary of medical terms. If you have an aging loved one and would like a copy, drop us a line, and we'll get one to you.]]></summary>
    <author>
        <name>Patrick</name>
        
    </author>
    
    
    <content type="html" xml:lang="en" xml:base="http://www.ultravirgo.com/creativeanalysis/">
        <![CDATA[Here at UltraVirgo, in addition to branding and marketing, we really like developing materials that provide real educational content, especially related to health. With this in mind, we have developed a great resource for anyone with aging loved ones. This <a href="http://www.ultravirgo.com/pics/feb_cover.jpg" target="_blank">Family Education booklet</a> for&nbsp;<a href="http://www.virgilrehab.com" target="_blank">Virgil Skilled Nursing Center</a> in Los Angeles provides a wealth of resources, including <a href="http://www.ultravirgo.com/pics/answers.jpg" target="_blank">answers to common questions</a> about aging, in-depth info about <a href="http://www.ultravirgo.com/pics/alzheimers.jpg" target="_blank">common conditions</a> and how to help, and a lengthy <a href="http://www.ultravirgo.com/pics/glossary.jpg" target="_blank">glossary of medical terms</a>. If you have an aging loved one and would like a copy, drop us a line, and we'll get one to you.]]>
        
    </content>
</entry>

<entry>
    <title>Architizer</title>
    <id>tag:www.ultravirgo.com,2009:/creativeanalysis//1.67</id>

    <published>2009-11-12T22:21:27Z</published>
    <updated>2009-11-12T22:38:50Z</updated>

    <summary><![CDATA[Our officemates at&nbsp;HWKN just launched a cool new web site: Architizer - social media for architects and architecture enthusiasts. Go poke around and learn about some great architecture from around the globe - like Rem Koolhaas' amazing CCTV headquarters in Beijing, or the undulating&nbsp;Aqua Tower which I watched go up in Chicago last year. And of course, I'm partial to this one.]]></summary>
    <author>
        <name>Patrick</name>
        
    </author>
    
        <category term="Popular Culture" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Things We Like" scheme="http://www.sixapart.com/ns/types#category" />
    
    
    <content type="html" xml:lang="en" xml:base="http://www.ultravirgo.com/creativeanalysis/">
        <![CDATA[Our officemates at&nbsp;<a href="http://www.hwkn.com" target="_blank">HWKN</a> just launched a cool new web site: <a href="http://www.architizer.com" target="_blank">Architizer</a> - social media for architects and architecture enthusiasts. Go poke around and learn about some great architecture from around the globe - like Rem Koolhaas' amazing <a href="http://www.architizer.com/en_us/projects/view/cctv-headquarters/77/" target="_blank">CCTV headquarters</a> in Beijing, or the undulating&nbsp;<a href="http://www.architizer.com/en_us/projects/view/aqua-tower/566/" target="_blank">Aqua Tower</a> which I watched go up in Chicago last year. And of course, I'm partial to <a href="http://www.architizer.com/en_us/projects/view/compact-urban-loft/780/" target="_blank">this one</a>.]]>
        
    </content>
</entry>

<entry>
    <title>TEDMED</title>
    <id>tag:www.ultravirgo.com,2009:/creativeanalysis//1.66</id>

    <published>2009-10-28T20:45:53Z</published>
    <updated>2009-10-31T05:10:01Z</updated>

    <summary><![CDATA[Some intriguing ideas coming out of the TEDMED conference. Like Intel's Eric Dishman's call for healthcare to make the shift from the mainframe (hospital) to personal (home). Follow the stream of tweets.&nbsp;Update: Eric's summary/critique of the conference.]]></summary>
    <author>
        <name>Patrick</name>
        
    </author>
    
        <category term="Popular Culture" scheme="http://www.sixapart.com/ns/types#category" />
    
    
    <content type="html" xml:lang="en" xml:base="http://www.ultravirgo.com/creativeanalysis/">
        <![CDATA[Some intriguing ideas coming out of the <a href="http://www.tedmed.com/" target="blank">TEDMED</a> conference. Like Intel's Eric Dishman's call for healthcare to make the shift from the mainframe (hospital) to personal (home). Follow the stream of <a href="http://twitter.com/#search?q=%23tedmed"  target="blank">tweets</a>.&nbsp;<div><i>Update:</i> Eric's <a href="http://blogs.intel.com/healthcare/2009/10/musings_from_ted_med_so_far_the_medical_model_is_hard_to_move_past.php"  target="blank">summary/critique</a> of the conference.</div>]]>
        
    </content>
</entry>

<entry>
    <title>MX Telecom ad</title>
    <id>tag:www.ultravirgo.com,2009:/creativeanalysis//1.65</id>

    <published>2009-10-07T21:27:26Z</published>
    <updated>2009-10-14T22:12:02Z</updated>

    <summary><![CDATA[Our friends and clients at MXTelecom are out in San Diego at CTIA. If you're there, feel free to use our&nbsp;simple wayfinding ad in lieu of those complicated showfloor maps.]]></summary>
    <author>
        <name>Patrick</name>
        
    </author>
    
        <category term="Current Projects" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Design" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="UVC Clients" scheme="http://www.sixapart.com/ns/types#category" />
    
    
    <content type="html" xml:lang="en" xml:base="http://www.ultravirgo.com/creativeanalysis/">
        <![CDATA[Our friends and clients at MXTelecom are out in San Diego at CTIA. If you're there, feel free to use our&nbsp;<a href="http://www.ultravirgo.com/pics/mxmap.jpg" target="_blank">simple wayfinding ad</a> in lieu of those complicated showfloor maps.]]>
        
    </content>
</entry>

<entry>
    <title>Steven</title>
    <id>tag:www.ultravirgo.com,2009:/creativeanalysis//1.64</id>

    <published>2009-09-03T21:35:37Z</published>
    <updated>2009-09-03T21:46:07Z</updated>

    <summary>UltraVirgo is proud to welcome Steven to our creative team, fresh from Glasgow. Next time you call in, if you get a Scottish accent on the line, be sure to welcome him.</summary>
    <author>
        <name>Patrick</name>
        
    </author>
    
        <category term="UVC News" scheme="http://www.sixapart.com/ns/types#category" />
    
    
    <content type="html" xml:lang="en" xml:base="http://www.ultravirgo.com/creativeanalysis/">
        UltraVirgo is proud to welcome Steven to our creative team, fresh from Glasgow. Next time you call in, if you get a Scottish accent on the line, be sure to welcome him.
        
    </content>
</entry>

<entry>
    <title>American Graphic Design Awards</title>
    <id>tag:www.ultravirgo.com,2009:/creativeanalysis//1.63</id>

    <published>2009-08-31T17:29:36Z</published>
    <updated>2009-08-31T17:47:40Z</updated>

    <summary>Just got back from vacation to some good news: three recent projects have won American Graphic Design Awards! The winners are: Our brochure for CoreNet Global Orlando Conference, our logo for KFT Capital, and our poster for Bruce Levingston&apos;s Sacred + Surreal concert.</summary>
    <author>
        <name>Patrick</name>
        
    </author>
    
        <category term="Design" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="UVC News" scheme="http://www.sixapart.com/ns/types#category" />
    
    
    <content type="html" xml:lang="en" xml:base="http://www.ultravirgo.com/creativeanalysis/">
        <![CDATA[Just got back from vacation to some good news: three recent projects have won American Graphic Design Awards! The winners are: Our brochure for <a href="http://www.ultravirgo.com/pics/orlando.jpg" target="_blank">CoreNet Global Orlando Conference</a>, our logo for <a href="http://www.ultravirgo.com/pics/kftcard.jpg" target="_blank">KFT Capital</a>, and our poster for Bruce Levingston's <a href="http://www.ultravirgo.com/pics/sacred_poster.pdf" target="_blank">Sacred + Surreal</a> concert.]]>
        
    </content>
</entry>

</feed>

