7 Billion Actions featured in Google Zeitgeist 2011
UVC had a great year in 2011, working with clients we love to create design and branding for meaningful campaigns, products, and companies. One of our favorite projects was the UN's 7 Billion Actions campaign, which encouraged people to take action to help the other 6,999,999,999 people on Earth. So, we were thrilled to see the banner we created for the campaign appear in Google's Zeitgeist 2011 Year In Review video. With over 7 million views on YouTube (not to mention over 300,000 people who have seen the banner in person in front of the UN headquarters in NY), it might just be our most-seen project to date. Check out the video to see our work (at the 0:10 mark) and the other events and campaigns that changed the world in 2011.
The UN also interviewed Patrick during the unveiling of the banner! See what he had to say about working on it, and the design concepts behind the campaign in the next video:
Here's a shot of the banner Patrick took when it was first installed (you can click for a larger view).