Last week, the Knight Foundation released a watershed report titled Why Contests Improve Philanthropy to share the lessons they have learned as one of the pioneers in developing contests to identify and fund initiatives that show great potential but might not qualify for the traditional grantmaking process. The report centers on six lessons on creating effective contests that supplement traditional grantmaking.
We worked with the Foundation to design the report and the visuals for the related materials. A distinct style was developed through illustrations, featuring golden yellow (one of the Foundation's underutilized brand colors) and stars as visual symbols of awardwinning.
The report is organized around the six key lessons, which are each illuminated by an illustration.
A condensed version of the report was developed for SlideShare (and featured on the SlideShare homepage) to present the key lessons and useful tips in a skimmable format.
Standalone graphics were developed for use in additional promotional materials developed by the foundation, including a microsite and an animated video that provides additional insight and commentary from their CEO.
Download the entire report as PDF: High resolution Low resolution