We were honored to be asked by Catalyst magazine to tell the story behind the 7 Billion Actions campaign that we created with UNFPA, the United Nations Population Fund. Published by Pratt, Catalyst (formerly Catalyst Strategic Design Review) strives to "stimulate thinking and encourage conversation about the role of strategic design in defining and developing creative economies and thriving cultures for an economically, socially and environmentally sustainable future". We co-wrote the article, which appears in the Designing Peace Issue, to tell the story of the thinking, strategy and tactics behind 7 Billion Actions.
Beyond just a campaign, we used the 7 billion population milestone - reached on October 31, 2011 - to spark
discussion, understanding and ultimately action - building a global movement of
positive actions. We have been working with UNFPA for the two years
since the milestone to extended the movement, including
last year's Global Youth Forum. Download the entire article as a PDF