Yesterday was World Population Day, an annual event to raise awareness of global population issues. This year, UNFPA, the United Nations Population Fund chose the day to kick off a yearlong push to improve investment in adolescent girls. Girls around the world face greater challenges than their male counterparts. Yet with the largest percentage of youth in history, we - as a global population - have a great opportunity to improve the future of humanity by improving the fortunes of girls around the world right now.
With this in mind, we worked with the Latin & Central American office of UNFPA to kick off a campaign to increase investment in adolescent girls.
We created a modular system of blocks for 9 key investments, which can be rearranged or used separately. Together, they represent the 'building blocks' to a solid foundation for girls.
In addition to the primary Spanish, graphics were created in English and Portuguese.
For social media, we developed a campaign based on inviting cultural figures to post a photo of themselves when they were an adolescent, with a quote about one of the nine topics that helped shape who they are today.