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Better Work. Better for All.

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For the past year, we have been working with Better Work - a joint partnership between the UN's International Labour Organization and the International Finance Corporation, a member of the World Bank, that works to improve conditions in garment factories - on a strategic rebrand. 

Brand New brand review

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Last week, Brand New, the blog of record for branding critique and analysis, featured our recent rebrand of UN Women's Empower Women.

Empowering a community to Empower Women

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When UN Women approached Ultravirgo to provide a visual and messaging system for the "Knowledge Gateway for Women's Economic Empowerment," they had a complex web site with a great mission: "dedicated to empowering women to achieve their full economic potential." However, the site was burdened with a long name and an uninspiring design. Launched in 2011, the Knowledge Gateway had been gaining passionate supporters, but lacked a brand vision.

A new kind of dynamic identity

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The Tow Center for Digital Journalism, part of the Graduate School of Journalism at Columbia University, explores how the development of technology is changing journalism, its practice and its consumption. Last year, we launched a new identity for the Center based on a radical idea - what if the logo itself analyzed journalism and morphed based on current activity in the industry? 


Making climate tech accessible

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As we're all thinking about Earth Day today, we want to share a project we've been working on that aims to make climate-friendly technology more globally available. The Climate Technology Centre & Network (CTCN), part of the United Nations Framework Convention on Climate Change, was founded with the mission to speed up global adoption of envoronmentally-sound technologies. We were tasked with developing a visual system that makes their services more accessible, while clarifying the breadth of offerings.

A new site for an 142-year old energy leader

As part of our brand update for Sprague Energy last year, we delivered conceptual stills to guide the web team in rebuilding their site. And we're happy to say that the new site following our template is now live.

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The most progressive UN Declaration ever

One year ago, The United Nations Population Fund asked us to help engage youth in a global discussion to help set UN population policy for the next 20 years. Hundreds of youth leaders met at the Global Youth Forum in Bali - joined by thousands participating online representing every country in the world (even Antartica!)- and drafted what has become known as the Bali Declaration. Setting specific, bold targets for improving the status of women, LGBT, and underprivelidged youth, as well as improving health, education, and employment worldwide, the Bali Declaration has been hailed by some as the most progressive UN Declaration to date. 

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Sanitation and Water - For All

Sanitation and Water for All (SWA) is a global partnership working to provide exactly what its name proclaims. While access to water has improved in recent years, 800 million people still do not have access to safe drinking water; and sanitation lags far behind with over a third of the world's people living without adequate sanitation facilities. 

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Filling the gaps in human rights

Currently running in The Netherlands, the ICPD International Conference on Human Rights is the second of three thematic conferences that will shape UN population policy for the next 20 years. (The first was the Global Youth Forum in December.) Hosted by UNFPA, the Government of the Netherlands and The Office of the United Nations High Commissioner for Human Rights, the conference is focused on identifying emerging challenges to delivering equal rights for all. We are proud to extend our relationship with the ICPD partners to deliver a visual identity system that set a tone of hope and empowerment for all conference materials.

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A more usable Usablenet

Usablenet is a leading provider of mobile usability solutions to global brands. They provide the strategy, design and technology to create websites and apps tailored to each user's device and context. When you pull up the New Jersey Transit website on your phone, and get a mobile site optimized for train schedules, that's them.

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