News. Design

UVC had a great year in 2011, working with clients we love to create design and branding for meaningful campaigns, products, and companies. One of our favorite projects was the UN's 7 Billion Actions campaign, which encouraged people to take action to help the other 6,999,999,999 people on Earth. So, we were thrilled to see the banner we created for the campaign appear in Google's Zeitgeist 2011 Year In Review video. With over 7 million views on YouTube (not to mention over 300,000 people who have seen the banner in person in front of the UN headquarters in NY), it might just be our most-seen project to date. Check out the video to see our work (at the 0:10 mark) and the other events and campaigns that changed the world in 2011.  

In working on the promo materials for Premiere Commission's 10th Anniversary Gala, I couldn't help but notice the '10' hidden in the logo, just sitting there awaiting it's turn in the spotlight. A simple color change, and we have an instant anniversary logo - one that perfectly fits the master logo we designed in 2007, with it's embedded 1 nodding to the premieres the Commission supports. 

Here at Ultravirgo, we are passionate about projects that improve public health. And we believe everyone has the right to enjoy quality reproductive health. But quality supplies and reliable information are often hard to come by in low-and middle-income countries, jeopardizing this right. Which is why we were proud to work with the United Nations Population Fund to help launch AccessRH, a new approach to reproductive health supplies procurement that also offers access to the largest database of contraceptive procurement statistics in the world.

The second disk in Bruce Levingston's Night trilogy was just released today, entitled Night Break. We've had the pleasure of working closely with Bruce and photographer Tony Notarberardino to create the cover designs for the series, starting with the first release, Heart Shadow. (The art for the final album in the trilogy, Still Sound, just went to the label yesterday).

As of today, according to the United Nations Population Fund, the global population has reached 7 billion people. It's a difficult number to comprehend. For example, when we were creating the 24 foot banner that is hanging outside the UN headquarters in New York (and other countries around the world) my first thought was to use the extra-large canvas to create a grid of 7 billion dots and recolor them to create the message. Until I did the math, realizing it would require 352,254 dots per square inch. To me, however, the number is just an abstract figure anyway, and not what is important about the milestone. What is important are the 7 billion individual people that it represents. 

This week, we attended twin launch events for the 7 Billion Actions Campaign that we have been developing with The United Nations Population Fund. As you may or may not know, the global population will be hitting 7 billion on October 31, and the campaign aims not just to raise awareness of not just the population issues involved, but to highlight the efforts (big and small) that individuals and organizations have made to make the world a better place.<

We are thrilled to be working with the United Nations Population Fund (UNFPA) to help support the recently-launched 7 Billion Actions campaign. With the global population set to hit 7 billion people (!!) late this year, UNFPA is taking the lead by starting a truly collaborative global movement. Partnering with corporations, NGOs, and non-profits around the world, the campaign aims to inspire awareness and action around the issues that impact our global experience - by moving the focus beyond the numbers, to the stories of the 7 billion individuals that share our planet. The entire Ultravirgo team is honored to be part of this historic moment, and look forward to contributing our expertise to the movement.

I had an amazing evening at Carnegie Hall enjoying the music of violinist Colin Jacobsen and pianist Bruce Levingston--founder of Premiere Commission, which we design the marketing materials and CD covers for.