For the past year, we have been working with Better Work - a joint partnership between the UN's International Labour Organization and the International Finance Corporation, a member of the World Bank, that works to improve conditions in garment factories - on a strategic rebrand.
Yesterday was World Population Day, an annual event to raise awareness of global population issues. This year, UNFPA, the United Nations Population Fund chose the day to kick off a yearlong push to improve investment in adolescent girls. Girls around the world face greater challenges than their male counterparts. Yet with the largest percentage of youth in history, we - as a global population - have a great opportunity to improve the future of humanity by improving the fortunes of girls around the world right now.
After a brief stint in Dumbo, we've moved our office to lively Downtown Brooklyn. Housed in a former printing plant (our second office to be located in a renovated printing facility), our new studio boasts huge windows with tons of light and views. Note our new address below, and come visit anytime.
We are deeply honored to be among the winners of the 6th Annual Communications Arts Typography Annual, which was published this week. Our product designs for Mymo were selected as one of 142 winners from over 1700 entries, on the basis of creative excellence and quality of execution. One of the most discriminating awards publications in the industry, CA has a rich history of showcasing the best of communications design.
Sometimes you need to challenge your assumptions. That was exactly what UN Women was looking to do when they asked us to create Transform magazine. The Evaluation Office routinely audits UN Women activities, generating lengthy reports with analysis, insights and recommendations... that few people actually read. Looking to make the insightful, but dry, content more appealing to a broader audience, we created a newsstand-quality magazine, with a journalistic design.
When UN Women approached Ultravirgo to provide a visual and messaging system for the "Knowledge Gateway for Women's Economic Empowerment," they had a complex web site with a great mission: "dedicated to empowering women to achieve their full economic potential." However, the site was burdened with a long name and an uninspiring design. Launched in 2011, the Knowledge Gateway had been gaining passionate supporters, but lacked a brand vision.
The Tow Center for Digital Journalism, part of the Graduate School of Journalism at Columbia University, explores how the development of technology is changing journalism, its practice and its consumption. Last year, we launched a new identity for the Center based on a radical idea - what if the logo itself analyzed journalism and morphed based on current activity in the industry?