For the past year, we have been working with Better Work - a joint partnership between the UN's International Labour Organization and the International Finance Corporation, a member of the World Bank, that works to improve conditions in garment factories - on a strategic rebrand.
Yesterday was World Population Day, an annual event to raise awareness of global population issues. This year, UNFPA, the United Nations Population Fund chose the day to kick off a yearlong push to improve investment in adolescent girls. Girls around the world face greater challenges than their male counterparts. Yet with the largest percentage of youth in history, we - as a global population - have a great opportunity to improve the future of humanity by improving the fortunes of girls around the world right now.
When UN Women approached Ultravirgo to provide a visual and messaging system for the "Knowledge Gateway for Women's Economic Empowerment," they had a complex web site with a great mission: "dedicated to empowering women to achieve their full economic potential." However, the site was burdened with a long name and an uninspiring design. Launched in 2011, the Knowledge Gateway had been gaining passionate supporters, but lacked a brand vision.
The Tow Center for Digital Journalism, part of the Graduate School of Journalism at Columbia University, explores how the development of technology is changing journalism, its practice and its consumption. Last year, we launched a new identity for the Center based on a radical idea - what if the logo itself analyzed journalism and morphed based on current activity in the industry?
We're proud to have recently added UN Women to our growing list of United Nations agency clients. We have some exciting projects in the works, but the first is this series of thematic icons. Honoring the 20th Anniversary of the landmark Beijing Declaration, each icon illustrates one of the twelve key critical areas of concern detailed in the document.
College Hill, in the heart of Macon, Georgia, has been experiencing a renaissance in recent years, and has become a case study in revitalization of economically-depressed areas. The Knight Foundation has been heavily involved in the turnaround, and released a report last week to share eleven lessons learned that can help other similar communities. Written and reported by veteran radio journalist Dan Grech, the report offers great insight, and we were thrilled to be able to bring it to life online and in print.
When we built the first website for Fagen Friedman & Fulfrost (affectionately known as F3) back in 2007, they were a young law firm with a handful of attorneys. In the ensuing years, they have grown in size (over 60 attorneys in six offices), services, and reputation - becoming the leading education law firm in California, and counting roughly half of the school districts in California as clients.
At the end of last year, we launched a bold new site for Sanitation and Water for All, a global partnership of the foremost leaders working to provide clean water and sanitation facilities around the world. A direct extension of the brand platform that we launched last summer, the site is built to express the core attributes of coordination, transparency and accountability that SWA pledges to bring to the sector.