At the end of last year, we launched a bold new site for Sanitation and Water for All, a global partnership of the foremost leaders working to provide clean water and sanitation facilities around the world. A direct extension of the brand platform that we launched last summer, the site is built to express the core attributes of coordination, transparency and accountability that SWA pledges to bring to the sector.
Today we launched eMatters - a new practice group focused on technology issues within the education system - for long-time client Fagen Friedman & Fulfrost (or F3, as they like to be called). We have been working closely with F3 to launch the new brand, starting with creating the name and tagline, and culminating with the video and email announcement. Taking the theme "Navigating the e-education revolution" we animated the video to visually navigate through the key issues that F3 guides their clients through.
We just launched a new web site for the new Stadium Tennis Center at Mill Pond Park. Working with our long-time clients at Gotham Tennis Academy, this was one of our fastest web sites to date - designed and built in under 3 weeks. But with a large image slideshow header, clearly-organized content, and online registration forms for programs and court reservations, it provides easy access to everything you need to know about the facility. We've also been making some upgrades to the Gotham Tennis Academy web site that we designed as well, so take a look. If you have any interest in tennis, they're the kings in NYC.
Oh, and we have some unused tennis dome graphics from a previous project. Who wants to see a couple of friendly 282' long caterpillars over the East River?
The launch of BOOM!, a planned community for gays and lesbians in Palm Springs, has created quite a stir in the blogophere - with coverage in dozens of press outlets including design blogs like Core77 and Fast Company Design, gay magazines like The Advocate, and mainstream news outlets like The Huffington Post and The LA Times. We were fortunate to help get the project off the ground - working with the developer on brand strategy and positioning, and Bruce Mau Design, who developed the identity and web site graphics. BOOM is an unprecedented collaboration of ten of today's most talented architects (including Charles Renfro of DIller Scofidio + Renfro, Juergen Mayer H, and our friend Matthias Hollwich of HWKN), who collectively present a bold new vision for community and architecture. This is definitely a project to keep an eye on, as we feel it's influence on the way we live in the future will be widespread.
In honor of our 8th anniversary, we're thrilled to launch our new web site. Over the last year we've taken a good look at our mission, clarified our focus, and bolstered our resources, all while completing some great projects for ingenious clients. The driving force behind the design itself was the desire to showcase much bigger images of our work - taking advantage of the dramatically larger screens that have become the standard since our previous design was launched four years ago. With that in mind, we went full-screen with images that automatically scale to fill the entire browser window (without Flash!). So, please, take a look around at our work, learn a bit about our studio, and tell us what you think!
We just launched the initial materials for the New Aging Conference organized by the University of Pennsylvania and our good friend Matthias Hollwich of HWKN and Architizer fame. Assembling a world-class roster of provocative speakers from various industries, and culminating in a manifesto to reinvigorate the industry, it aspires to spark a new era of elder care. With that in mind, we developed a logo that imagines a "New & Improved!" aging experience and asked participants to imagine " How do you want to live when you are old?" through the brochure and web site. All with the goal of getting society to think beyond the current options; to imagine - and create - our own better future.
Ever feel like the award juries just don't understand your work, and think you deserve a second chance? If you are an architect, then you now have the second chance you were looking for with Architizer's Competition Competition - a competition to determine the best designs from entries that lost in other competitions. We did the promotional graphics, using a crumpled paper background texture to help inspire architects to pull those losing entries from the recycling bin and give them a chance at redemption!
We've been busy at work on a number of projects for the elder care industry. One of the most interesting is the upcoming New Aging Conference in April, put together by our friends at UPenn. Examining Architecture and Aging, it will present exciting advances in the industry and hopes to develop a manifesto for the future of elder care. We just put up a holding page for the web site, and have some exciting materials in the works.
We just launched the full web site for Virgil Skilled Nursing Center in Los Angeles. They are committed to rethinking elder care, and the site is just the beginning of translating that to the web. Ever seen a nursing home with a blog? Me either, but it will allow potential residents, family members, area doctors, discharge planners, and the healthcare industry to get a closer look at some of the cool, innovative things they are implementing. Starting with a user-centric, eco-friendly renovation. More to come as we continue break new ground in the world of nursing home web sites.