Ultravirgo

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Whatever It Takes to Beat Parkinson's

As we approach Parkinson's awareness month in April, we are proud to share our latest work for the National Parkinson Foundation. What started as a project to design branded merchandise has become a national campaign involving NPF chapters around the country. The campaign, called Whatever It Takes, is designed to empower individuals and raise awareness of the many things that can be done to combat Parkinson's Disease. While other organizations are working on a cure, the National Parkinson Foundation has a unique mission: to improve the quality of life for the estimated 1 million people with Parkinson's in the US.

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A voice for the 43%

Did you know that 43% of the world is under age 25? Almost half! And that number is over 50% in developing countries. This number represents a half of the world that has long clamored to have its voice heard - and has found technology and social media to be the platforms that finally give them the influence they have long demanded. Just look to Egypt and the Arab Spring for potent examples of the power that youth wield today.

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Go Vote

Today is Election Day in the States. Go Vote. It should go without saying, but the truth is voter turnout is never what it could be. It's an easy decision - regardless of who you support, just do it. :)

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Hurricane Recovery

After a week of a powerless office, and much scrambling for continuity on many fronts - with Patrick running things from Brooklyn last week - we are officially back and up and running. And we are quite appreciative for the patience of our clients while we get back up to speed. 

We feel quite fortunate to have weathered the storm without damage, and our hearts go out to all the small businesses and individuals less fortunate. We do have a couple free desks with high-speed internet and power. If any freelance designers or small businesses are without workspace due to the hurricane, drop us a note at creative@ultravirgo.com.

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Three things from the Healthcare Experience Design Conference that I am still thinking about

At Ultravirgo, we have long been passionate about using our creative skills to improve health, and many of our favorite projects have been for clients in health-related industries. With this in mind, I headed up to the Healthcare Experience Design Conference in Boston a couple weeks ago to get more perspective on the issues at the intersection of design and healthcare. While most of our work is on the communication side - branding and design, rather than developing the experience itself* - our ever-growing interest in health has us constantly looking for new ways to use design to improve health. 

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A global movement for all humanity

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We are thrilled to be working with the United Nations Population Fund (UNFPA) to help support the recently-launched 7 Billion Actions campaign. With the global population set to hit 7 billion people (!!) late this year, UNFPA is taking the lead by starting a truly collaborative global movement. Partnering with corporations, NGOs, and non-profits around the world, the campaign aims to inspire awareness and action around the issues that impact our global experience - by moving the focus beyond the numbers, to the stories of the 7 billion individuals that share our planet. The entire Ultravirgo team is honored to be part of this historic moment, and look forward to contributing our expertise to the movement.

Impressions + Influences

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I had an amazing evening at Carnegie Hall enjoying the music of violinist Colin Jacobsen and pianist Bruce Levingston--founder of Premiere Commission, which we design the marketing materials and CD covers for.

Launching eMatters

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Today we launched eMatters - a new practice group focused on technology issues within the education system - for long-time client Fagen Friedman & Fulfrost (or F3, as they like to be called). We have been working closely with F3 to launch the new brand, starting with creating the name and tagline, and culminating with the video and email announcement. Taking the theme "Navigating the e-education revolution" we animated the video to visually navigate through the key issues that F3 guides their clients through. 

Stadium Tennis Center

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We just launched a new web site for the new Stadium Tennis Center at Mill Pond Park. Working with our long-time clients at Gotham Tennis Academy, this was one of our fastest web sites to date - designed and built in under 3 weeks. But with a large image slideshow header, clearly-organized content, and online registration forms for programs and court reservations, it provides easy access to everything you need to know about the facility. We've also been making some upgrades to the Gotham Tennis Academy web site that we designed as well, so take a look. If you have any interest in tennis, they're the kings in NYC.

Oh, and we have some unused tennis dome graphics from a previous project. Who wants to see a couple of friendly 282' long caterpillars over the East River?

Behance Portfolio

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We're hard at work here on a complete update to ultravirgo.com. In the meantime, we've started putting some of our recent portfolio pieces over on the Behance network as well. Go take a look at our profile - you'll find a few of our most recent projects that haven't made it to our own site yet, along with some of our best-known work. And we'll love you forever if you click "Appreciate" on each project, and leave us some comments!