Last week we attended the Spirit of ABNY Awards presented by the ABNY Foundation, honoring those who have provided a distinguished level of service to New York City. We were honored to provide designs for the invitation and event graphics. While last year honored the tech community of NYC, this year the recipients were chosen for their commitment and generosity to the city in the aftermath of Hurricane Sandy. Honorees included the Mayor's Fund to Advance New York City, the Empire State Relief Fund, and US Senator Chuck Schumer.
To honor Earth Day this year, our friends and longtime clients Fagen Friedman & Fulfrost decided to do a little more for the environment by planting trees in urban areas across California. To help them commemorate the occasion, we made a short video in honor of California, home to some of the most iconic trees in the country.
As we approach Parkinson's awareness month in April, we are proud to share our latest work for the National Parkinson Foundation. What started as a project to design branded merchandise has become a national campaign involving NPF chapters around the country. The campaign, called Whatever It Takes, is designed to empower individuals and raise awareness of the many things that can be done to combat Parkinson's Disease. While other organizations are working on a cure, the National Parkinson Foundation has a unique mission: to improve the quality of life for the estimated 1 million people with Parkinson's in the US.
Did you know that 43% of the world is under age 25? Almost half! And that number is over 50% in developing countries. This number represents a half of the world that has long clamored to have its voice heard - and has found technology and social media to be the platforms that finally give them the influence they have long demanded. Just look to Egypt and the Arab Spring for potent examples of the power that youth wield today.
After a week of a powerless office, and much scrambling for continuity on many fronts - with Patrick running things from Brooklyn last week - we are officially back and up and running. And we are quite appreciative for the patience of our clients while we get back up to speed.
We feel quite fortunate to have weathered the storm without damage, and our hearts go out to all the small businesses and individuals less fortunate. We do have a couple free desks with high-speed internet and power. If any freelance designers or small businesses are without workspace due to the hurricane, drop us a note at firstname.lastname@example.org.
At Ultravirgo, we have long been passionate about using our creative skills to improve health, and many of our favorite projects have been for clients in health-related industries. With this in mind, I headed up to the Healthcare Experience Design Conference in Boston a couple weeks ago to get more perspective on the issues at the intersection of design and healthcare. While most of our work is on the communication side - branding and design, rather than developing the experience itself* - our ever-growing interest in health has us constantly looking for new ways to use design to improve health.
We are thrilled to be working with the United Nations Population Fund (UNFPA) to help support the recently-launched 7 Billion Actions campaign. With the global population set to hit 7 billion people (!!) late this year, UNFPA is taking the lead by starting a truly collaborative global movement. Partnering with corporations, NGOs, and non-profits around the world, the campaign aims to inspire awareness and action around the issues that impact our global experience - by moving the focus beyond the numbers, to the stories of the 7 billion individuals that share our planet. The entire Ultravirgo team is honored to be part of this historic moment, and look forward to contributing our expertise to the movement.