Rarely does a single document convey who a company is better than the annual report. Annual Reports inform shareholders about the past year, but must also serve as marketing, sales, and recruiting pieces. We conceive of annual reports like a great novel, marking out the plot points that tell the story, then developing a theme to tell it in a way that appeals to investors. We have great experience developing strategic annual reports for companies ranging from post-IPO startups to Fortune 500 companies, and have twice had our projects named to the prestigious AR100 list of the 100 best annuals of the year.