When Absolut was preparing to launch their new flavor, a Vanilla-flavored vodka, they needed a marketing kit to pre-sell the product to the trade. A presentation box was developed to house all the materials the sales team would need to introduce the flavor. An overview brochure sat on top with background information about the natural source of the flavoring. Underneath, a bottle was revealed with three tasting glasses and recipe cards to leave behind with bartenders to give them some ideas on how to mix the new flavor.

PRODUCED IN CONJUNCTION WITH G2