One of the larger Synagogues in New Jersey, Temple Emanu-El was looking to expand its' congregation by attracting new members. The tagline "LeDor VaDor" or "Generation to Generation" was developed as an overarching theme for all materials to focus on the close-knit multi-generational community they have. Ads, posters, brochures, and event flyers all carry this theme with a visual style that is both modern and spiritual.