Gotham Tennis is New York City’s premiere tennis academy, offering programs for New Yorkers from toddlers to elite adult training. They needed visual branding to position them as experts in their field, and a web site that could handle information on dozens of programs in locations across New York City. Ultravirgo chose a fresh, sporty color palette for Gotham Tennis’ visual branding, including colors drawn from the sport itself. We combined this with bold typography to create a memorable brand. We built an organized website to streamline the registration process so parents and tennis players of all ages can find the class they need, in their neighborhood, swiftly and easily.