c40 cities finance facility
Elevating climate infrastructure
Spotlighting real, completed projects that improve lives around the world, we transformed the C40 Cities Finance Facility website from a dense technical archive into a clear, human story of climate action delivered.
Services
Content Strategy
Copywriting & Editing
User Experience
User Interface
Content Strategy
Copywriting & Editing
User Experience
User Interface
C40 Cities Finance Facility is a climate initiative that collaborates with cities to plan, finance and implement large-scale climate infrastructure projects. Part of the C40 Cities global network of mayors from nearly 100 cities taking urgent climate action, CFF works to link city administration to financing and expertise, ensuring financial readiness for climate infrastructure projects. In 10 years, CFF has mobilized more than €1 billion in climate financing, supporting projects like electrifying a bus fleet in Jakarta, Indonesia and rehabilitating river ecosystems in Durban, South Africa.
CHALLENGE
Years of partnerships, projects, and impact meant information on the initiative’s website had become unwieldy. The CFF team wanted us to simplify the site, streamlining its content to make it more navigable and appealing to donors and partners, as well as update its design to reflect their refreshed branding.
THE BIG IDEA
Real projects. Real people.
KEY INSIGHT
While many climate initiatives rely on abstract numbers and projected improvements, C40 CFF have already built projects in over 30 cities, which improve the lives of over 2 million people. It was crucial to show real results by featuring photos of actual built projects and showcase the real people whose lives are improved.
See the website
Bold action deserves bold design
Drawing on CFF’s triangular logo, we infused angular lines into the site design, including on photo frames and content callouts. Bold headlines put CFF’s “why” and “how” front and center, exemplifying the initiative’s legacy of bold climate action. Large photos of projects and partners, alongside testimonials, demonstrate the initiative’s tangible outcomes.
Highlighting real projects across the globe
We rewrote and edited site copy, creating a streamlined, cohesive story about CFF. To clarify CFF’s work to those newly engaging with the initiative, we highlighted CFF’s action areas with icons symbolizing energy and buildings, mobility, nature-based solutions and waste. We also created an interactive map showcasing global projects and a dynamic diagram that walks users through the CFF financing process.
“Testimonial quote from the client here. Hopefully to come from Yasar or Bryn.”
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