News.

As of today, according to the United Nations Population Fund, the global population has reached 7 billion people. It's a difficult number to comprehend. For example, when we were creating the 24 foot banner that is hanging outside the UN headquarters in New York (and other countries around the world) my first thought was to use the extra-large canvas to create a grid of 7 billion dots and recolor them to create the message. Until I did the math, realizing it would require 352,254 dots per square inch. To me, however, the number is just an abstract figure anyway, and not what is important about the milestone. What is important are the 7 billion individual people that it represents. 

We've been honored to be doing a lot of work lately for the United Nations Population Fund. We recently wrapped up a complete brand package for a new initiative called AccessRH. Combining their existing procurement system for ordering reproductive health supplies with the largest database tracking reproductive health supplies ordering in the world, the initiative is a giant leap forward in improving access to contraceptives, especially in developing countries. With 201 million women around the world expressing need for contraceptives that they cannot obtain, there is a huge need for improvement. Meeting their needs would avert some 52 million unwanted pregnancies each year. We are honored to be able to help UNFPA communicate the power of their groundbreaking efforts.