I just received the invitation to my sister's wedding, which we of course lovingly designed - complete with bright colors, clear foil stamping, and a diecut logo. Sure, most weddings don't need a logo, but when the couple's first initials can be combined to evoke an infinity symbol, it makes the perfect graphic to represent the rest of their lives together.
We just launched the initial materials for the New Aging Conference organized by the University of Pennsylvania and our good friend Matthias Hollwich of HWKN and Architizer fame. Assembling a world-class roster of provocative speakers from various industries, and culminating in a manifesto to reinvigorate the industry, it aspires to spark a new era of elder care. With that in mind, we developed a logo that imagines a "New & Improved!" aging experience and asked participants to imagine " How do you want to live when you are old?" through the brochure and web site. All with the goal of getting society to think beyond the current options; to imagine - and create - our own better future.
We've been busy at work on a number of projects for the elder care industry. One of the most interesting is the upcoming New Aging Conference in April, put together by our friends at UPenn. Examining Architecture and Aging, it will present exciting advances in the industry and hopes to develop a manifesto for the future of elder care. We just put up a holding page for the web site, and have some exciting materials in the works.
Here at UltraVirgo, in addition to branding and marketing, we really like developing materials that provide real educational content, especially related to health. With this in mind, we have developed a great resource for anyone with aging loved ones. This Family Education booklet for Virgil Skilled Nursing Center in Los Angeles provides a wealth of resources, including answers to common questions about aging, in-depth info about common conditions and how to help, and a lengthy glossary of medical terms. If you have an aging loved one and would like a copy, drop us a line, and we'll get one to you.
Our friends and clients at MXTelecom are out in San Diego at CTIA. If you're there, feel free to use our simple wayfinding ad in lieu of those complicated showfloor maps.
We just got print samples of the stationery system we designed for real estate investors KFT Capital. We tested both black and clear foil stamps, went with the clear, and are in love with subtle pattern it created on the back of the card.
We just launched the full web site for Virgil Skilled Nursing Center in Los Angeles. They are committed to rethinking elder care, and the site is just the beginning of translating that to the web. Ever seen a nursing home with a blog? Me either, but it will allow potential residents, family members, area doctors, discharge planners, and the healthcare industry to get a closer look at some of the cool, innovative things they are implementing. Starting with a user-centric, eco-friendly renovation. More to come as we continue break new ground in the world of nursing home web sites.
Just for fun: the birthday announcement for my daughter's 5th birthday party. Got to combine my loves for photography, design, and Evie.
UVC client and piano virtuoso Bruce Levingston has a performance coming up entitled The Sacred + The Surreal. (Our poster here.) Just hearing him perform innovative new compositions would be enough. But screening a Salvador Dali home movie in St. Bart's church? Now, that's surreal.
I just returned from the Patois, the 2009 New Orleans Human Rights Film Festival. It was an incredible line up of Films - a few highlights were Nerakhoon (The Betrayal), Disturbing the Universe, and keep an eye out for the release of the House that Herman Built.
Watch the trailer I created for the fest here.
