Our latest branding was launched in Times Square this week. We've been working with Solstreet over the last few months to brand their new company and product. They are bringing completely solar-powered street furniture to urban areas, starting with New York City. Their first product - a bench with integrated phone charging and community message board made its debut in Times Square as part of NYCxDESIGN.
We are proud to announce that the identity system we developed for the Parkinson's Foundation has been chosen as one of 10 winning designs in the Identity Applications category of the 10th Annual HOW Logo Design Awards. And now we need your help - the winners are being voted on to award a Reader's Choice Award.
We are proud to announce the launch of our brand for the new Parkinson's Foundation. Formed by the merger of our longtime client the National Parkinson Foundation with the Parkinson's Disease Foundation, the new organization is one of the global leaders fighting Parkinson's Disease. Parkinson's affects an estimated one million Americans and 10 million worldwide, making it the second-most common neurodegenerative disease after Alzheimer's.
For the past year, we have been working with Better Work - a joint partnership between the UN's International Labour Organization and the International Finance Corporation, a member of the World Bank, that works to improve conditions in garment factories - on a strategic rebrand.
Yesterday was World Population Day, an annual event to raise awareness of global population issues. This year, UNFPA, the United Nations Population Fund chose the day to kick off a yearlong push to improve investment in adolescent girls. Girls around the world face greater challenges than their male counterparts. Yet with the largest percentage of youth in history, we - as a global population - have a great opportunity to improve the future of humanity by improving the fortunes of girls around the world right now.
When UN Women approached Ultravirgo to provide a visual and messaging system for the "Knowledge Gateway for Women's Economic Empowerment," they had a complex web site with a great mission: "dedicated to empowering women to achieve their full economic potential." However, the site was burdened with a long name and an uninspiring design. Launched in 2011, the Knowledge Gateway had been gaining passionate supporters, but lacked a brand vision.
The Tow Center for Digital Journalism, part of the Graduate School of Journalism at Columbia University, explores how the development of technology is changing journalism, its practice and its consumption. Last year, we launched a new identity for the Center based on a radical idea - what if the logo itself analyzed journalism and morphed based on current activity in the industry?