Ultravirgo

A global movement for all humanity

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We are thrilled to be working with the United Nations Population Fund (UNFPA) to help support the recently-launched 7 Billion Actions campaign. With the global population set to hit 7 billion people (!!) late this year, UNFPA is taking the lead by starting a truly collaborative global movement. Partnering with corporations, NGOs, and non-profits around the world, the campaign aims to inspire awareness and action around the issues that impact our global experience - by moving the focus beyond the numbers, to the stories of the 7 billion individuals that share our planet. The entire Ultravirgo team is honored to be part of this historic moment, and look forward to contributing our expertise to the movement.

If you or your organization are interested in participating in 7 Billion Actions, use the form on the web site to get involved. Or simply follow the movement on Twitter and Facebook to keep up to date as the big milestone approaches. There are some really amazing components to the campaign in the works, and it takes widespread cooperation to build a global movement.

To help UNFPA inspire partners and collaborators to get involved and develop their own programs tied to the campaign's 7 Key Issues, Ultravirgo developed a brochure and campaign web page outlining the goals. With the brochure, we leveraged the individualization possible with digital printing and short-run quantities to feature a different individual on each cover, under the headline "One of 7 billion unique stories". The website follows suit and includes a live population counter counting up to 7 billion.

Click on each image to see larger version.

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Each brochure cover features a different individual from around the world.
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The brochure tells the story of the coming milestone with educational facts about the current population and the power of the individual to create positive change.
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The entire brochure, as well as posters and other materials that we have created, can be downloaded from the 7 Billion Actions Campaign Resources page.
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One of 20 posters we designed for UN country offices.


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The web holding page presents an overview of the campaign with clear call to action, and a running population counter.