Sanitation and Water for All (SWA) is a global partnership working to provide exactly what its name proclaims. SWA represents a bold new approach to the issue - one based on transparency, accountability, and coordination across organizational and political boundaries. We created a complete new brand platform including positioning statement, manifesto, brand line and brand voice that clarify their role and differentiates them from organizations that are doing the work "on the ground". Based on these, we developed a visual system that expresses the core attributes we defined for the brand: analytical, invigorating, determined and authoritative. The logo presents an iconic linking of symbols for water and sanitation - as a representation of the interdependence of the issues as well as of the powerful bonds of the partnership.